Who we are
Founder & Director
Founder, Impact Entrepreneur, Inspiring Fifty Brand Ambassador and first Managing Director to Silicon Cape. Ellen is woven into the fabric of the tech industry.
Head of Communication & Marketing
Having grown a marketing agency from the ground up. Yumna has brought a personalised and humanist understanding of communication and positioning to our operations.
Change Manager & Digital Transformation Specialist
With a longstanding background in Incubation Management, Pezisa is a champion in creating safe spaces for people and organisations to foster transformation and change. No-one gets left behind.
With over 10yrs experience within the customer service industry. Joslyn has mastered the subtle art of moving projects from ideation to implementation.
Where we began
I’ve been passionate about human development, business with purpose and the amplifying impact technology can enable, for as long as I can remember. As my career evolved and I found myself more often than not, the only female and person of colour at the table, the more I realised, that sustainable change could not occur, with all the missing voices, narratives and basic human connections.
All humans crave meaning and inclusion in life. And this meaning is created through shared understanding, alignment, relevance and doing what matters. Embodying this technological humanist approach in social innovation, meant a focus on storytelling, sharing meaningful experiences and scenarios, and using our human ability to project likely consequences.
All humans crave meaning and inclusion in life.
As the founder of StoryRoom, I get to do what I love and that is co-designing and implementing digital socio-economic impact programs. Coupled with my role as co-founder of boutique, innovation consultancy Innocircle, I get to play an active part in cultivating an inclusive and multicultural landscape within the tech and startup industry in South Africa.