Technology & humanity

Innovation is the name.
Connection is the game.

Social impact and innovation emerge when humanity and technology truly connect.

Impact & social change

Changing the world with human-centric tech.

Building professionals

Lasting innovation rests in genuine professionalism.

Our adaptability and agility allow us to understand and engage with your innovation goals.

Who we are

Based in Cape Town, South Africa, Story Room specializes in designing and implementing powerful, tailor-made, and relevant incubation and acceleration projects for local and international partners.

Founded in 2017, we help corporates and multi-nationals to understand and engage with local technology start-ups, particularly those in emerging markets. The objective is to foster innovation. Building bridges between these two often polarized worlds is what we do best, and we do this by using the stories from both sides as building blocks for tangible, impactful and lasting innovative partnerships.

What we do

Story Room offers a universal platform that allows for the transfer of ideas, skills and resources with the objective of fostering innovation between multinationals, large companies and tech start-ups from emerging regions.

Being an international agency rooted in Africa gives us best of both worlds: we are experts on what is happening on the ground from a tech point of view, particularly on the continent, whilst seeing the broader, global picture in terms of innovation trends and needs.

Our innovation and impact services range from enterprise development; mentorship & coaching; and training & development to strategic innovation management; incubation/accelerator programme design, and monitoring & evaluation.

Ethos

Fostering connections that have a tangible impact

As global innovation co-creators rooted in Africa, Story Room designs projects that connect tech start-ups, corporates and communities. The key intention is to foster collaboration, innovation, and lasting growth. We don’t believe in doing anything that does not create a profound and tangible impact.

Design

We design our projects and strategies to meet your unique needs.

Connect

Authentic connections are at the root of our and your success.

Innovate

Innovative adaptability and agility are key to any business’ survival.

Impact

Our goal is to foster a lasting positive change to social challenges.

Organisations we have worked with

GIZ Nelson Mandela University Inspiring Fifty AfricaCom Telkom FutureMakers CoCreate Future Females Oldenburg University CITI Airbus BizLab Common Good First SNII Propella Globeleq

What they say about us

Mmaki Jantjies

“Her genuineness and sincerity makes it such a pleasure to work with her as she often follows an open culture of working.”

Mmaki Jantjies Inspiring Fifty
Prof Chux Iwu Gervase

“I can account that the energy that Ellen brings to a project spurred me into inviting her to talk to my graduate students.”

Prof Chux Iwu Gervase CPUT
Carolina

“Humble, relatable and bringing out the best in anyone she works with, Ellen inspired them to see their work in a new light.”

Carolina IDIA

Our stats

100Team Energy
4Incubators Launched
45Happy Clients
3450Cups of Tea
Ellen Fischat

Ellen FischatFounder & Director

Leadership

Broadening the face of leadership.

Through creative thinking and experiential design.

Pezisa Sobuza

Pezisa SobuzaChange Manager & Digital Transformation Specialist

Vision

Humanity guided by innovation.

Connecting communities to the future.

Yumna Panday

Yumna PandayHead of Communication & Marketing

Joslyn Links

Joslyn LinksProject Co-ordinator

Connect with us

We’re always looking to collaborate.

Contact Us